Meet Kelly
Branding. Copywriting. Content strategy. These are all areas Kelly has mastered in her 10+ years of experience in digital marketing. She began her career in social media at Alex and Ani, where she was integral to the growth of the brand’s social media channels. Within her first year, Alex and Ani’s Instagram grew from 500K to 1 million followers. Excited by her new found passion for social media, she created her own fashion and lifestyle blog – @diamondsfordimes – where she gained an audience of over 50K loyal followers. Through her blog, she’s created sponsored content for brands like Forever21, Sephora, Shopbop, and more. The next move in her career brought her to Rue La La and Gilt, where she honed her craft as a Senior Copywriter. She later moved into the content marketing department to manage social media and editorial copy as the Content Marketing Manager for both brands. In this role she led a rebranding strategy for Gilt and increased its following by 47% in one year. Now, she’s back in the copywriting world writing everything from in-store signage to site banners for T.J.Maxx.
